Enriched with collagen peptide fragments.
Nourishes, strengthens, detangles and provides shine and softness.
I Concentrated Genesis it is recommended for hair with a tendency to fall out due to breakage.
The add-on is aimed at clients who are looking for a highly personalized treatment and a luxurious and professional salon experience, as 46% of adults highlight the importance of their stylist's competence.
The new Fusio-Dose enriched with concentrated skin care actives for greater results. The treatment of highly personalize from the salon, come back with better results and a line modernized and simplified:
- Formulated with ingredients inspired by skincare, selected for their specific hair benefits and consumer appeal, the new Fusio perfectly responds to consumer aspirations and the trend towards "skinification".
- With a higher concentration of ingredients, it also instantly transforms hair with scientific precision.
- Its new modernized and more transparent product range, allows to address all the needs and diversity of hair with a better connection with retail to boost prescription and synergy.
HOW DOES FUSIO DOSE WORK?
The unique combination of booster and concentrate, more effective and improved, offers more than 30 different combinations to treat several hair needs at once: from lack of shine to breakage, color care and proper nutrition. The concentrate addresses the main hair need identified by the hairdresser after the diagnosis, while the booster treats a secondary hair need identified by the consumer, so you can have the best of both worlds.
Hair is quickly transformed and regains its full potential thanks to the powerful skin care actives and a higher concentration.
In a test conducted among several hairdressers, they saw the difference: 92% agree that the hair is lighter than ever, 89% that it is healthier in a lasting way and 79% that it is deeply transformed.