Shu Uemura Izumi Shampooing Fortifiant 300 ml

Izumi - source in Japanese - tonic is inspired by the Japanese hair beauty tradition yu-su-ru, which involves bathing the hair in rice water.

This lightweight formula, used in the izumi tonic range, gently cleans, strengthens and adds density to the hair. This results in hair that is 30 times stronger, thicker, protected from breakage, and with open ends reduced by up to 91%*. The hair becomes soft, smooth and full of light.

Apply to wet hair, massage and rinse. Finish with conditioner or izumi tonic mask and izumi tonic serum. *Instrumental tests with shampoo + conditioner + mask.