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Hair 

  • Genus

    16,20 € 18,00 € 3 In Stock
    Reduced price!
    Discover our intensive restorative shampoo for curly and damaged hair! Formulated with Silk proteins and fruit and ginseng extracts, our formula repairs very dry and damaged hair, nourishing it deeply and leaving it soft and shiny. Restore the vitality of your hair with our top-quality shampoo!

  • Genus

    49,46 € 54,95 € 1 In Stock
    Reduced price!
    Discover our intensive restorative lotion for curly and damaged hair! Formulated with a mixture of Natural Oils, Fatty Alcohols and Quaternary Ammonium, our lotion provides an almost instant softening and restructuring action, making it a beauty treatment for hair. It promotes the realignment of the cuticle scales, bringing brightness and softness to the...

  • Genus

    32,90 € 36,55 € 3 In Stock
    Reduced price!
    Discover the intensive restructuring mask for curly and damaged hair! This conditioning and restructuring creamy emulsion leaves the hair soft and eliminates static electricity. Its formula improves softness and ease of untangling, protecting hair from the mechanical stress of the comb and reducing breakage. Enriched with silk proteins and avocado oil,...

  • Genus

    22,37 € 24,85 € 1 In Stock
    Reduced price!
    Discover the intensive restructuring mask for curly and damaged hair! This creamy emulsion of conditioning and restructuring action leaves the hair soft and eliminates static electricity. Its formula improves softness and ease of untangling, protecting hair from the mechanical stress of the comb and reducing breakage. Enriched with silk proteins and...

  • Genus

    20,66 € 22,95 € 1 In Stock
    Reduced price!
    Discover the restorative shampoo for treated and damaged hair! Enriched with Keratin and Silk Proteins, it cleans gently respecting the most damaged structures and avoiding the crease effect. In addition, caviar and collagen promote a restructuring and anti-aging action. This shampoo disciplines the hair and provides incredible shine, strength and...

  • Genus

    12,60 € 14,00 € 1 In Stock
    Reduced price!
    Discover the restorative shampoo for treated and damaged hair! Enriched with Keratin and Silk Proteins, it cleans gently respecting the most damaged structures and avoiding the crease effect. In addition, caviar and collagen promote a restructuring and anti-aging action. This shampoo disciplines the hair and brings incredible shine, strength and...

  • Genus

    17,01 € 18,90 € 1 In Stock
    Reduced price!
    Discover the restructuring anti-wrinkle cream for treated and damaged hair! This soft emulsion is especially suitable for damaged and defibrated hair, perfect for treating long ones and providing silkiness and luminosity. The extracts of Kiwi, Strawberry and Avocado Oil they provide hydration, softness and shine, while ginseng provides tone and helps...

  • Genus

    23,36 € 25,95 € 3 In Stock
    Reduced price!
    Discover the rinsing-free restructuring lotion for treated and damaged hair! Enriched with keratin, silk proteins, caviar, and collagen, this lotion offers a restructuring, moisturizing, and anti-aging effect, leaving the hair silky, smooth, and shiny without waxing. In addition, it provides extraordinary tone, strength, and vitality, leaving the cuticle...

  • Genus

    23,76 € 26,40 € 1000 In Stock
    Reduced price!
    Discover the restructuring mask for treated and damaged hair! With a rich, creamy formula, this mask is enriched with keratin, silk proteins, caviar and collagen, known for their moisturizing and anti-aging properties. It effectively unties and restructures the hair, avoiding the curl effect. It leaves the hair immediately soft, shiny and strong. Give...

  • Genus

    13,95 € 15,50 € 1000 In Stock
    Reduced price!
    Discover the restructuring mask for treated and damaged hair! With a rich, creamy formula, enriched with keratin, silk proteins, caviar and collagen, this mask has moisturizing and anti-aging properties. It effectively unties and restructures the hair, avoiding the curl effect. The result is immediately soft, shiny, and strong hair. Take care of and...

  • Genus

    26,96 € 29,95 € 3 In Stock
    Reduced price!
    Discover the Restructuring Treatment for Open Spikes, specially designed for treated and damaged hair! Enriched with keratin and silk proteins, this treatment reconstructs microfractures and imperfections of the hair fiber. Wrap the stem with a protective film against crease, dampness and aging, compacting the cuticle and sealing the open ends. Apply to...

  • Genus

    11,66 € 12,95 € 3 In Stock
    Reduced price!
    Discover our rinseless conditioner ideal for dry, curly and damaged hair! Enriched with Cotton Oil, known for its moisturizing properties, this conditioner protects, nourishes and restructures hair, leaving it extremely soft, disciplined and shiny. Additionally, it provides elasticity and makes it easy to comb your hair without leaving residue or making...

  • Genus

    21,15 € 23,50 € 3 In Stock
    Reduced price!
    Discover direct color in hair gel, available in 12 blendable shades and ready to use! Free of ammonia and oxidants, this product is safe for your hair. With an acid pH of 3.5, it's perfect for adding new reflections to natural, colored or discolored hair. Give your hair a vibrant blue hue with our direct gel color!

  • Genus

    21,15 € 23,50 € 3 In Stock
    Reduced price!
    Discover direct color in hair gel, with 12 shades available and ready to use! Free of ammonia and oxidants, this product is safe and its formula with acid pH of 3.5 is ideal for giving new reflections to natural, colored or discolored hair. In addition, our Clear tone can be used as a shine bath or as a diluent for the rest of the Saturation Color...

  • Genus

    21,15 € 23,50 € 3 In Stock
    Reduced price!
    Experiment with the direct hair gel color, available in 12 blendable shades and ready to use! Free of ammonia and oxidants, this hair-safe product is formulated with an acid pH of 3.5. Perfect for giving natural, colored or faded hair a new twist, our orange tint adds a vibrant touch to your style. Change your look with confidence with our direct gel...

  • Genus

    21,15 € 23,50 € 3 In Stock
    Reduced price!
    Discover direct color in hair gel, mixable between 12 available shades and ready to use! Formulated without ammonia or oxidants and with an acid pH of 3.5, it is ideal for adding new reflections to natural, colored or discolored hair. Our Pearl Grey tint with anti-yellow effect helps you achieve a unique and vibrant look. Change your style safely with...

  • Genus

    21,15 € 23,50 € 2 In Stock
    Reduced price!
    Discover the color directly in hair gel! Mixable between the 12 available hues and ready to use. Free of ammonia and oxidants, formulated with an acid pH of 3.5, it is ideal for adding new reflections to natural, colored or discolored hair. Our Pink tone allows you to express your style in a vibrant and bold way. Change your look with confidence with...

  • Genus

    21,15 € 23,50 € 3 In Stock
    Reduced price!
    Discover the color directly in hair gel! With 12 shades available and ready to use, this product is free of ammonia and oxidants. Formulated with an acid pH of 3.5, it's perfect for adding new reflections to natural, colored or discolored hair. Our red hue allows you to achieve a bold and vibrant look. Change your style with confidence with our direct...

  • Genus

    21,15 € 23,50 € 3 In Stock
    Reduced price!
    Discover the direct color in hair gel, available in 12 shades and ready to use! Free of ammonia and oxidants, this product is safe for your hair and is formulated with an acid pH of 3.5. Our violet tone allows you to achieve a bold and vibrant look, perfect for adding new reflections to natural, colored or discolored hair. Experiment with your style...

  • Genus

    21,15 € 23,50 € 3 In Stock
    Reduced price!
    Discover our direct color in hair gel, with 12 shades available and ready to use! Free of ammonia and oxidants, this hair-safe product is formulated with an acid pH of 3.5. Our Yellow hue is ideal for adding new reflections to your natural, colored or faded hair, allowing you to achieve a vibrant and bold look. Experiment with your style with our...

  • Genus

    15,25 € 16,95 € 1 In Stock
    Reduced price!
    Discover our smoothing cream specially designed for curly, stressed, opaque, and difficult-to-handle hair! Enriched with Moringa Bio Active Water, Bio Olive Oil and Abyssinian Oil, this cream provides deep hydration and nutrition to the hair without leaving it dull or greasy. Its laminating action closes the cuticles and adds shine, leaving the hair...

  • Genus

    10,99 € 12,21 € 6 In Stock
    Reduced price!
    Seven Shades color mask that combines the nourishing power of genUS treatments with the vivacity of direct pigments. With its special formula, it eliminates unwanted yellow tones, leaving a cooler, more vibrant blonde. Add a touch of violet to your hair with our shade and enjoy a bright, even color!

  • Genus

    16,74 € 18,60 € 2 In Stock
    Reduced price!
    Seven Shades color mask that combines the nourishing power of genUS treatments with the vivacity of direct pigments. Perfect for maintaining the cosmetic reflection over time and giving new and vibrant tones with each wash. Our Beige mask, formulated with Organic Hops Active Water, is ideal for neutralizing warm tones and golden reflections in darker...

  • Genus

    16,74 € 18,60 € 3 In Stock
    Reduced price!
    Seven Shades color mask that combines the nourishing power of genUS treatments with the vivacity of direct pigments Perfect for maintaining the cosmetic reflection and adding vibrant tones with each wash. Our Caramel mask, formulated with Organic Chamomile Active Water, is ideal for giving a copper-gold tint and maintaining natural coppery colors....

  • Genus

    16,74 € 18,60 € 2 In Stock
    Reduced price!
    Seven Shades color mask that combines the nourishing power of genUS treatments with the vivacity of direct pigments Perfect for maintaining the cosmetic reflection and adding vibrant tones with each wash. Our chocolate mask, formulated with Organic Coconut Active Water, is ideal for keeping browns warm and dark reds subtle, without too much of a flashing...

  • Genus

    16,74 € 18,60 € 3 In Stock
    Reduced price!
    Seven Shades color mask that combines the nourishing power of genUS treatments with the vivacity of direct pigments. Perfect for maintaining the cosmetic reflection and giving your hair new tones with each wash. Our Copper mask, formulated with Organic Moringa Active Water, is ideal for maintaining or creating intense copper reflexes. Experience...

  • Genus

    16,74 € 18,60 € 3 In Stock
    Reduced price!
    Seven Shades color mask that combines the nourishing power of genUS treatments with the vivacity of direct pigments. Perfect for maintaining the cosmetic reflection and giving vibrant tones with each wash. Our Red mask, formulated with Organic Goji Active Water, is ideal for keeping reds brighter and creating new warm, distinctive hues. Experience...

  • Genus

    16,74 € 18,60 € 2 In Stock
    Reduced price!
    Seven Shades color mask that combines the nourishing power of genUS treatments with the vivacity of direct pigments. Perfect for maintaining the cosmetic reflection and giving vibrant tones with each wash. Our Silver mask, formulated with Organic Cilantro Active Water, is ideal for neutralizing unwanted golden tones and giving new luster to platinum or...

  • Genus

    16,74 € 18,60 € 3 In Stock
    Reduced price!
    Seven Shades color masks that combine the nutritional power of genUS treatments with the vivacity of direct pigments. Perfect for maintaining the cosmetic reflection and giving vibrant tones with each wash. Our Violet mask, formulated with Organic Blueberry Active Water, is ideal for accentuating the violet reflection or maintaining the mahogany effect...

  • Genus

    9,18 € 10,20 € 12 In Stock
    Reduced price!
    Discover our oxidizing cream 10 vol. of 1000ml! With a special composition that enhances the properties of color coverage, restructuring and brightness. It ensures easier and more uniform application. Enriched with Silk Hydrolyzed and Organic Green Tea, and with a delicious Black Cherry fragrance.

  • Genus

    2,97 € 3,30 € 24 In Stock
    Reduced price!
    Oxidizing Cream 20 Vol. in 150ml presentation is a 6% hydrogen peroxide enriched with Silk Hydrolysate and Organic Green Tea, with a Black Cherry-like fragrance. Enhance color coverage, intensity and duration for high-impact results.

  • Genus

    9,18 € 10,20 € 23 In Stock
    Reduced price!
    Discover our 5 Vol. Oxidizing Cream in 1000ml format, with a special composition that enhances the covering, restructuring and brightness properties of the color. Enriched with Silk Hydrolyzed and Organic Green Tea, and with a pleasant Black Cherry fragrance, facilitates easier and more uniform application.

  • Genus

    9,18 € 10,20 € 33 In Stock
    Reduced price!
    Discover our Oxidizing Cream of 20 Vol. in 1000ml presentation, with a special composition that enhances the properties of color coverage, restructuring and brightness. Enriched with Silk Hydrolyzed and Organic Green Tea, and with a pleasant Black Cherry fragrance, facilitates easier and more uniform application.

  • Genus

    8,95 € 9,95 € 3 In Stock
    Reduced price!
    He discovered genUS High Performance Extra Strong Spray Lacquer. A new concept of fast fixing and drying. With just a few moves, she shapes her hair without flapping. It can be used on both wet and dry hair and is removed by brushing.

  • Genus

    13,50 € 15,00 € 3 In Stock
    Reduced price!
    Discover genUS Hyaluronic Conditioner, the protective conditioner of the ideal color for dyed hair. Enriched with hyaluronic acid and a special multivitamin complex, it nourishes and hydrates the hair, rebalancing its structure and preserving the brightness of the cosmetic color. It unties effectively, leaving the hair soft, easy to comb and shiny.

  • Genus

    24,21 € 26,90 € 3 In Stock
    Reduced price!
    Discover the genus Hyaluronic Color Sealing Cream! This color sealant is perfect for dyed hair. Applied just after rinsing the dye and before shampooing, it completes and perfects the color service, sealing the cuticle to protect the pigments and reduce their elimination during washing. It extends the life of the cosmetic dye over time, increasing its...

  • Genus

    20,66 € 22,95 € 2 In Stock
    Reduced price!
    You know genus hybrid shake biphasic rinse-free spray! This rinsing-free biphasic spray offers a conditioning and regenerative action. Formulated with Active Hops and Chamomile Bio Waters, and Spine and Cinnamon Extracts, it provides emollient, moisturizing and remineralizing properties. Ideal for all hair types, it provides body, softness and shine,...

  • Genus

    27,27 € 30,30 € 3 In Stock
    Reduced price!
    genUS Reset Color hair clipper designed for partial or total hair color correction. This precise and professional system allows you to remove and modify artificial hair color without altering its natural pigments. What makes it unique is its ability to act gradually and progressively, giving the stylist total control over the pigment removal process. This...

  • Genus

    21,15 € 23,50 € 3 In Stock
    Reduced price!
    Excellent choice for those who want to add a vibrant, bold touch to their hair, without the need for ammonia or aggressive oxidizers. With its acid pH formula of 3.5, this product not only provides an intense color, but also helps to care for hair, whether natural, dyed or bleached. Turquoise green is a fantastic choice for those looking for a fresh,...

  • Genus

    21,15 € 23,50 € 3 In Stock
    Reduced price!
    GenUS Saturation White is a direct gel hair color that comes in a ready-to-use presentation and without ammonia or oxidants. With an acid pH of 3.5, it is designed to provide new reflections to natural, colored or discolored hair. This specific hue is white and is used as a mild anti-yellow tint, perfect for neutralizing unwanted hues and maintaining a...

  • Redken

    29,66 € 32,95 € 1000 In Stock
    Reduced price!
    Discover the power of acidic Color Gloss conditioner from Redken to keep your dyed hair vibrant and shiny. With a specialized formula, this conditioner is your perfect ally to prolong the vitality and glow of your color. Optimal colour retention: It guarantees a vibrant and long-lasting color, keeping the hair looking healthy. Maximum brightness: With...

  • Genus

    37,79 € 41,99 € 1000 In Stock
    Reduced price!
    Exceptional brightness and long-lasting protection with the 200ml Lumescent Supreme Filmer Laminating Treatment. Two simple steps to remove the crease, seal the cuticles and increase the brightness. Protection from sun, moisture and heat.

  • Genus

    32,31 € 35,90 € 1 In Stock
    Reduced price!
    Keratin Unwashed Lotion is a restructuring and revitalizing treatment for treated and damaged hair. With keratin, silk proteins, caviar, and collagen, it restores your hair to its silky, soft, and natural luster without fraying it. It brings tone, strength and vitality, leaving the cuticle compact and uniform.

  • Genus

    23,76 € 26,40 € 9 In Stock
    Reduced price!
    The Argan Mask is a hydrating mask that detangles and softens frizzy hair. Enriched with Argan Oil and Flaxseed, it nourishes and hydrates intensely, providing extraordinary softness and luster.

  • Genus

    9,18 € 10,20 € 12 In Stock
    Reduced price!
    Discover our Oxidizing Cream 30 Vol. from 1000ml! With a special composition that enhances the properties of color coverage, restructuring and brightness. It ensures easier and more uniform application. Enriched with Silk Hydrolyzed and Organic Green Tea, and with a delicious Black Cherry fragrance.

  • Genus

    9,18 € 10,20 € 12 In Stock
    Reduced price!
    Discover our oxidizing cream 40 vol. of 1000ml! With a special composition that enhances the properties of color coverage, restructuring and brightness. It ensures easier and more uniform application. Enriched with Silk Hydrolyzed and Organic Green Tea, and with a delicious Black Cherry fragrance.

  • Genus

    2,97 € 3,30 € 12 In Stock
    Reduced price!
    Discover our Oxidizing Cream 10 Vol. from 150ml! With a special composition that enhances the properties of color coverage, restructuring and brightness. It ensures easier and more uniform application. Enriched with Silk Hydrolyzed and Organic Green Tea, and with a delicious Black Cherry fragrance.

  • Genus

    2,97 € 3,30 € 12 In Stock
    Reduced price!
    Discover our Oxidizing Cream 30 Vol. from 150ml! With a special composition that enhances the properties of color coverage, restructuring and brightness. It ensures easier and more uniform application. Enriched with Silk Hydrolyzed and Organic Green Tea, and with a delicious Black Cherry fragrance.

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