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Alfaparf Milano

Alfaparf MilanoIt is one of the first cosmetic groups in the world. Our purpose is to offer formulas developed with all the technological knowledge of the Alfaparf Group, obtained over years of working alongside professionals or stylists, to achieve professional aesthetic care products and solutions for both hair and body.

Alfaparf Milano: Hair Care and Beauty Brand


Alfaparf Milano: World Class Hair Care and Beauty Brand


Alfaparf Milano is an influential italian hair care and beauty brand, widely recognized worldwide. Founded in Milan in 1980, this prestigious brand has become a reference in the hair industry.



  1. History and Legacy of Style: Since his birth in Milan, the epicenter of fashion, Alfaparf Milano has forged a legacy of style and excellence that resonates globally.

  2. Large Gama of High Quality Products: Alfaparf offers an extensive line of top quality products, including shampoos, conditioners, hair treatments and more. These high-performance products are formulated with top-notch ingredients and cutting-edge technology.

  3. Innovation and advanced technology: The brand is distinguished by its continuous innovation and the use of cutting-edge technology, guaranteeing effective and fashionable hair solutions.

  4. Professional and Home: Products of Alfaparf Milano are highly valued by professional stylists in beauty salons around the world, as well as by individuals seeking professional results in their personal hair care.

  5. Commitment to sustainability and social responsibility: As an integral part of his commitment, Alfaparf Milano focuses on environmental sustainability and corporate social responsibility, actively contributing to a greener and more ethical world.

  6. Global presence: With a strong global presence, the products of Alfaparf Milano are available in many countries, making them a trusted choice for those looking for top-quality hair care products.


In short, Alfaparf Milano it's a world-class brand with a solid track record in style and quality. Its high-quality products are ideal for both professionals and the general public. In addition, its commitment to sustainability adds value to its attractiveness. Explore how Alfaparf Milano can elevate your hair care and beauty experience to unimaginable levels.



Alfaparf Milano


Alfaparf Milano is one of the first cosmetics groups in the world. Our purpose is to offer formulas developed with all the technological know-how of the Group Other, obtained through years of work with professionals or stylists, to achieve professional aesthetic care products and solutions for both hair and body.


Alfaparf Milano is a leader in hair care in Latin America (Venezuela, Ecuador, Mexico, Brazil and Argentina) and one of the leading skin care companies in Italy.


Alfaparf was born in 1980, thanks to an idea of Roberto Franchina, who, with the support of ten other people, began to conceive products in northern Italy for the hairdressing channel. Some years passed and, in 1989, the Semi di Lino line was launched, which would be the first great commercial success. The following year, permanent coloring came with Evolution of the Color.


In the 90s he began the adventure in export, first to Spain and Latin America and then to the commercial branches in Brazil, Mexico, Argentina and Venezuela. Production also began: the first factories were opened in Brazil, Mexico and Venezuela.


Alfaparf has several product lines: It's called Alfaparf Semi di Lino. It's called Alfaparf Precius Nature.


THE EVOLUTION
In 2000, production in Italy moved to Osio Sotto (Bergamo) and, two years later, the GROUP Other; Its sales amount to some EUR 60 million, of which more than 90% are generated abroad. The international vocation was strengthened in 2003 with the start of activity in China.


In 2008, work began to expand the factories in Italy, Mexico and Brazil. It also started the Private Label project, with the aim of developing the production of private labels using the group's know-how, in particular in colouring products. 2009 was a historic year: the GTS Group, founded in the late 1970s, which produces and distributes professional cosmetics and household appliances for beauty salons, was acquired. In the global cosmetics industry, Other is, by size, the first with 100% italian capital.


In recent years, the Group has boldly followed the path of globalisation, extending its activity beyond the usual reference markets. Exports to Eastern Europe (Russia, the Baltics, the Balkans and the former Soviet republics), India, the Middle East and Africa have increased.


Alfaparf Milano, which has always concentrated on the professional channel, made its debut on the consumer channel, starting from Brazil with the brand Alta Moda è ... (Hair Care) distributed in stores specializing in hair care products, beauty and beauty shops and perfumeries.


Production capacity has been increased by factories in Argentina and Venezuela. The Group's organisational structure has been reshaped through the creation of two regional entities: America and Eurasia/Africa/Oceania, with the aim of accelerating global growth.


In edenshop we are official distributors Alfaparf

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  • Alfaparf Milano

    8,95 € 9,95 € 2 In Stock
    Reduced price!
    ALFAPARF Evolution of the Color EOC Fast 8 Natural 60ml is a professional coloring last generation which provides a fast, bright and durable result. With an advanced formula, this coloring neutralizes unwanted tones while offering a natural and luminous finish. Ideal for all types of hair, its rapid action allows you to get results in less time without...

  • Alfaparf Milano

    13,46 € 14,95 € 7 In Stock
    Reduced price!
    Hydration Creamy Shampoo Benvoleo Alfaparf 200ml is a shampoo in moisturizing cream that leaves the hair nourished, soft and bright. Your formula with crust of hyperfermented oak and hyperfermented rice water provides deep hydration, antioxidant protection and preserves the color. Thanks to its innovative hyperfermentation technology, maximizes the...

  • Alfaparf Milano

    24,26 € 26,95 € 6 In Stock
    Reduced price!

  • Alfaparf Milano

    14,36 € 15,95 € 6 In Stock
    Reduced price!

  • Alfaparf Milano

    36,00 € 40,00 € 5 In Stock
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  • Alfaparf Milano

    14,36 € 15,95 € 9 In Stock
    Reduced price!

  • Alfaparf Milano

    14,40 € 16,00 € 12 In Stock
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  • Alfaparf Milano

    16,20 € 18,00 € 2 In Stock
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  • Alfaparf Milano

    16,20 € 18,00 € 6 In Stock
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  • Alfaparf Milano

    17,10 € 19,00 € 2 In Stock
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  • Alfaparf Milano

    17,10 € 19,00 € 3 In Stock
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  • Alfaparf Milano

    17,42 € 19,36 € 12 In Stock
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  • Alfaparf Milano

    36,90 € 41,00 € 5 In Stock
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  • Alfaparf Milano

    19,35 € 21,50 € 7 In Stock
    Reduced price!

  • Alfaparf Milano

    22,46 € 24,95 € 1006 In Stock
    Reduced price!

  • Alfaparf Milano

    22,46 € 24,95 € 1022 In Stock
    Reduced price!
    Alfaparf Style fakeCare Thermal Protector it is a thermal protector that preserves the hair fiber from the damage caused by the heat of tools such as dryers, irons and rhinestones. Its light and dry formula does not appeal the hair, leaving it soft and manageable. Ideal to apply peach per peach, ensures that the hair is protected without overheating. This...

  • Alfaparf Milano

    11,66 € 12,95 € 19 In Stock
    Reduced price!
    Alfaparf Semi di Lino Travel Pack is the perfect set for hair care on any trip. Includes a exclusive need and three shampoo in format 75ml designed to cover all hair needs: Shampoo Nutritive Low: gently clean and nourish the hair fiber.Shampoo Reparative Low: strengthens and repairs damaged hair.Shampoo Lighting: brings extreme shine and softness. Each...

  • Alfaparf Milano

    8,95 € 9,95 € 17 In Stock
    Reduced price!

  • Alfaparf Milano

    8,95 € 9,95 € 2 In Stock
    Reduced price!
    Discover the Alfaparf Semi Di Lino Illuminating Travel Pack, the ideal duo to enhance the shine and softness of your hair. Perfect to take anywhere, this set includes a exclusive need and two essentials in travel format: Shampoo Lighter (75ml) – Gently cleanses and brings extreme shine. Lighter conditioner (50ml) – Detangle, moisturize and leave the hair...

  • Alfaparf Milano

    9,86 € 10,95 € 8 In Stock
    Reduced price!
    Alfaparf Semi Di Lino Travel Pack is the ideal combination for a healthy, bright and strong hair at any time. This travel format set includes a exclusive need and two essential shampoos: Shampoo Lighter (75ml) – Cleans in depth and brings extreme shine. Shampoo Reparative Low (75ml) – Strengthen, repair and protect against future damage. Both products...

  • Alfaparf Milano

    24,75 € 27,50 € 4 In Stock
    Reduced price!
    La Alfaparf Benvoleo Recovery Mask is an intensive regenerating mask that restores damaged hair from hair fiber to surface. Your technology hyperferment maximizes the benefits of natural ingredients such as oak bark and the grape sap, providing deep repair, strengthening the hair structure and protecting it from future damage. Repair damaged hair and...

  • Alfaparf Milano

    20,66 € 22,95 € 5 In Stock
    Reduced price!
    Alphaparf Benvoleo Detangling Leave-in is an unwashed treatment designed to untangle and soften the hair, leaving it disciplined, hydrated and protected. Your innovative hyperfermentation technology maximizes the benefits of its natural ingredients, such as oak bark with antioxidant properties, the rice water moisturizer and olive oil that controls frizz...

  • Alfaparf Milano

    20,66 € 22,95 € 1 In Stock
    Reduced price!
    Alfaparf Benvoleo Recovery Heat Guard is a thermal protector professional quality which protects the hair from damage by heat tools while strengthening and restructuring it. Your innovative hyperfermentation technology enhances the effects of natural ingredients such as oak bark with antioxidant and protective properties of color, and savia de vid...

  • Alfaparf Milano

    36,90 € 41,00 € 5 In Stock
    Reduced price!
    Alfaparf Benvoleo Glossy Conditioner is a conditioner creamy texture which provides an extra dose brightness and softness to the hair off. Its vegan and enriched formula with natural ingredients nourishes the hair in depth, facilitating unsuccessful detanglement. Visibly brighter and softer hair to the touch. Unraveled, ideal for all hair types. Creamy...

  • Alfaparf Milano

    36,00 € 40,00 € 6 In Stock
    Reduced price!
    Alfaparf Benvoleo Glossy Micellar Shampoo it's a frequent-use micelar shampoo, ideal for hair off that needs an extra dose brightness and softness. Your professional formula, enriched with hyperfermented oak bark and hyperfermented citrus, protects the color and provides a natural luminosity without appealing. Soft and effective cleaning with purifying...

  • Alfaparf Milano

    33,81 € 37,57 € 1006 In Stock
    Reduced price!
    Alfaparf Semi di Lino Calming Micellar Low Shampoo 1000ml, soft micelar shampoo with prebiotics and probiotics for sensitive scalp. Balanced and calming cleaning. Ultra soft cleaning, without irritation or scalp aggression. Calming effect, reduces sensitivity and redness. Prebiotics and probiotics, they restore the balance of cutaneous microbiome....

  • Alfaparf Milano

    14,16 € 15,73 € 1008 In Stock
    Reduced price!
    Alfaparf Semi di Lino Calming Micellar Low Shampoo 250ml, soft micelar shampoo with prebiotics and probiotics for sensitive scalp. Balanced and calming cleaning. Ultra soft cleaning, without irritation or scalp aggression. Calming effect, reduces sensitivity and redness. Prebiotics and probiotics, they restore the balance of cutaneous microbiome....

  • Alfaparf Milano

    8,06 € 8,95 € 4 In Stock
    Reduced price!
    Alfaparf Colorwear No9 MGB Very Light Blonde 60ml is an ammonia-free dye that provides a blond very clear with a golden reflex natural. Its advanced formula offers brightness, brightness and one soft texture, everything without damaging your hair. Light a radiant and professional color from the comfort of your home! Lunch a blond very clear and bright...

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