Fonex

Fonex Gummy is the main brand of gominas and waxes in the market. It also has a line of products for beard and shave.

The history of FONEX begins with the founder Ali Biyikli.


Biyikli founded in 1962, the then great family business Itimat in Istanbul, which currently belongs to the third generation of the family Biyikli.

The first product that was used to gain experience in this industry was Biyikli Razor.

In 1995 it produced for the first time your own gel and cream, Brilliantine under the brand FONEX, which became the favorite product of the hairdressers.


The affinity and loyalty of the customers about the products FONEX took FONEX 1999 to occupy a place among the market leaders in Turkey with their care products and design, and today, still, is to the head.

Our products of professional hairdressing reviewed carefully in Brussels in accordance with the european standards.


The raw materials used are only selected quality of Henkel and BASF, which FONEX has received the european award for quality. As a successful company growth, we are aware of our obligations to our customers, employees and other human beings.

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  • Fonex

    4,91 € 7,02 € 6 In Stock
    Reduced price!
    Wax Fixation ultrafuerte and durableBright150ml
  • Fonex

    6,78 € 9,68 € 1 In Stock
    Reduced price!
    Wax with gloss finish. It brings naturalness and volume. 150 ml
  • Fonex

    5,93 € 8,47 € 10 In Stock
    Reduced price!
    Take care of your beard in the best way.With Gummy’s premium beard shampoo this is possible, hydrate while taking care of your skin and beard.With its natural extract clean and protect your beard with vitamin E and herbs extract.
  • Fonex

    5,57 € 7,95 € 9 In Stock
    Reduced price!
    Wax extra shine that gives texture and control on hair. Fixation and maximum duration. 150 ml
  • Fonex

    6,27 € 8,95 € 10 In Stock
    Reduced price!
    Soft wax for finishing casual, effects, dishevelled and volume. 150 ml
  • Fonex

    6,78 € 9,68 € 36 In Stock
    Reduced price!
    Hair Gel without alcohol. Thanks to Formula with keratin as it gives shape to your hair also takes care of you.
  • Fonex

    6,78 € 9,68 € 10 In Stock
    Reduced price!
    Hair Gel without alcohol. Thanks to Formula with keratin as it gives shape to your hair also takes care of you.
  • Fonex

    5,93 € 8,47 € 6 In Stock
    Reduced price!
    Gummy Hair Gel Keratin Extreme Look 500ml is the definitive choice for those seeking a extreme finish with maximum fixing. Your formula with keratin and provitamin B5 not only defines hairstyle, but also strengthens, nourishes and brings shine to the hair. Ideal for ultra-defined styles and long-lasting, this gel has become a must for men in Europe and...
  • Fonex

    5,93 € 8,47 € 6 In Stock
    Reduced price!
    Gummy Hair Gel Plus 500ml is the perfect ally for those seeking a maximum fixing without waste or alcohol. Your advanced formula with provitamin B5 strengthens hair fiber, improves elasticity and nourishes in depth. Ideal for hairstyles structured and durable, this gel provides a firm finish without appeal. Besides, it's free of parabens and alcohol,...

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