Insight is the line designed to create a synergistic action between the ancestral wisdom of phytoextracts and phyto-oils and the ethical choice of operating with organic ingredients. Insight has three lines of shampoos, masks, conditioners and treatments : Hair Care, Hair Treatments and Hair Styling.
Insight has 3 lines of shampoos, masks, conditioners and treatments: Hair Care, Hair Treatments and Hair Styling.
More and more people are deciding to buy Insight , the professional Italian line distributed by Kapalua that has become a real trend. In fact, this is carried out because cosmetics are a sector that tends to manufacture products that unite the natural and the sustainable and are aimed at people who have a concern for their well-being, but also for the planet as such. We explain it to you.
In this way, the mission of this concept is to develop an ethical and sustainable business by offering products that are formulated with a series of organic ingredients that have been derived from other natural products, with ozone water and recycled materials so that respect the health of hair, skin and the environment.
The goal of Insight is for people to have a much more natural, sustainable lifestyle that is less and less harmful to themselves, as well as to the planet we live on. In this way, the objective is to give people high-quality products with a market positioning that is affordable for everyone.
1. Hair care . It is a line that includes 10 types of hair treatments differentiated by hair type and needs.
2. Styling . This line allows expressions every day and thus different types of looks are defined.
3. Incolor . This system is a commitment to high-quality coloring through a low ammonia content to guarantee intense colors and long-lasting luminous reflections, also seeking protection of the hair fiber.
4. Insight Skin . This line has the ICEA Eco Bio certification to care for the skin. This certification and the tests carried out guarantee that the products are safe and well tolerated by the skins thanks to their natural hydration properties, with used oils and biological extracts.
5. Insight Man . This system is also ICEA Eco Bio certified with products for shaving and beard care.
One of the keys to Insight is that it has the ICEA certification, which is one of the organizations with the best name within the Ethical and Environmental Certification. It is a certification that responds to the need to respect the well-being of the body with certified products, in order to have the best guarantee for its protection. This means the use of products manufactured with specific raw materials and selected after strict regulation based on biological, ecological and natural principles.
The products in this line are free of SLS / SLES, mineral oils, silicones and parabens, allergens and synthetic dyes, as well as totally innovative and unconventional formulas that seek the protection of health and beauty. hair related. Regarding the formulations, the most important functional assets are original from organic agriculture, which also has certified crops.
On the other hand, it should be said that with these extracts you can also find combinations of oils and butters with natural origin to soften and nourish the hair. Thus, some of the ingredients are the biological extracts of oats, wheat germ or flax seed, as well as jojoba oils, almonds or alga and acacia powders. Within the present range of Hair Care you can find the following lines:
- Dry Hair . It is a special combination of ingredients with which to nourish dry and dull hair.
- Antioxidant . It is a line that responds to the specific requirements for hair that is exposed to atmospheric and mechanical stress, as well as pollution and dyes.
- Daily Use . This line is more oriented towards the care of any type of hair.
- Anti-Frizz . It is a specific line for frizzy and dehydrated hair that is difficult to handle.
- Damaged Hair . This treatment restores the original structure and is intensive so that the hair regains luminosity and vitality.
- Colored Hair . This treatment stands out for illuminating and enhancing the coloration, giving value and vibrancy to the hair color.
- Anti-Dandruff . It is an advanced technology to treat natural extracts with a balancing, purifying and refreshing action for the hair.
- Loss Control . It is a program of greater intensity that is carried out in two phases to reduce and counteract hair loss.
- Rebalancing . This sebum-normalizing shampoo leads to the purification of irritated and oily skin.
- Sensitive . It is the latest innovation and is aimed at people with sensitive skin and who need to keep their scalp healthy at all times.
Tailored treatment programs for all hair types, to create a daily beauty and wellness ritual. Each of us has our own identity, uniqueness, preferences, and hair types.
A special combination of ingredients studied to nourish dry and dull hair, without weighing it down. Revitalizing treatments that strengthen fragile and fine hair, penetrating the interior of the hair material and providing elasticity, volume and softness.
INSIGHT ANTIOXIDANT
Line of products to meet the specific demands of hair subjected to atmospheric and mechanical stress, pollution and coloring. Based on Organic Carrot Extract, rich in beta-carotene, which protects hair from the harmful effects of free radicals.
INSIGHT DAMAGED HAIR
Aggressive chemical treatments, coloring, seasonal changes and high temperatures are factors that can damage hair, making it brittle, dry, dull and dull. To restore shine and vitality to hair, a specific line of intensive restructuring treatments is born.
INSIGHT COLORED HAIR
This line illuminates and enhances the color, enhancing and reviving the hair. Thanks to the extracts and natural oils it protects the hair, preserving the color and its luminosity. The color lasts longer and is more resistant to washing.
INSIGHT SENSITIVE
For all those who suffer from skin hypersensitivity or who simply want to preserve the health of the scalp with delicate but effective products, we have created the INSIGHT SENSITIVE line, certified by Cosmos Natural . Three products formulated for the whole family (including children), dermatologically tested and nickel-based to ensure maximum delicacy.
INSIGHT DAILY-USE
For the daily care of all types of hair, Insight laboratories have developed a line where the nutritional virtues of biological extracts provide hydration and leave the hair healthy and soft to the touch. Delicate formulas that improve combability and guarantee shine from roots to ends.
INSIGHT ANTI-FRIZZ
Specific treatment for frizzy, rough and difficult to treat hair. The softening properties of the extracts of natural origin reduce the frizz effect and deeply hydrate the hair fiber. Formulas created to leave hair perfectly straight and magnificent.
INSIGHT VOLUMIZING
The demands of fine hair: provide body, consistency and volume to the hair. To respond to this need, we have designed a line capable of enhancing even the finest hair.
Seasonal changes, stress or pollution are just some of the physiological factors that can irritate the scalp, promoting the appearance of dandruff or causing hair loss. To contrast this problem, INSIGHT proposes three lines of treatment, to respond to each specific requirement.
INSIGHT HAIR LOSS
INSIGHT ANTI DANDRUFF
INSIGHT REBALANCING
Styling Insight lets you express yourself and re-invest yourself every day. Among the products in the range you can choose those that best match your personality and style.
At the same time they protect and hydrate the hair, thanks to the nourishing action of oils and biological extracts, which provide strength and vigor.
INSIGHT Without silicones
Silicones are inorganic polymers derived from silicon, they are produced through synthetic chemical processes. It is true that they give immediate softness and shine to the hair, thanks to their covering effect, but they damage the hair structure over time.
In addition, they prevent the penetration of the active principles because they obstruct the scales of the cuticle.
INSIGHT Without sls / sles
All shampoos are formulated without SLS and SLES (Sodium Lauryl Sulfate and Sodium Laureth Sulfate), which are considered aggressive and potentially irritating surfactants. Instead, we have chosen to use a more delicate cleaning agent, SODIUM COCETH SULFATE, derived from coconut.
Using a more dermocompatible cleaning product means protecting the health and balance of the scalp over time.
INSIGHT Without parabens and without MIT
Parabens and MITs are controversial preservatives. For all our shampoos we use a biodegradable mixture of fruit acids: Sodium Benzoate and Potassium Sorbate. For masks and conditioners, instead, we use a preservative blend made up of Benzyl Alcohol and a naturally-derived emollient agent, Glyceryl Laurate.
INSIGHT Without mineral oils / petrolates
Petrolatums are refined petroleum products, with waterproofing properties that prevent adequate perspiration and oxygenation of the scalp and hair.
We prefer to substitute them with more dermocompatible, naturally derived ingredients with the same properties, but with fewer health unknowns. The skin and hair must be free to do the most natural act, that is, to breathe.
INSIGHT Without synthetic dyes
INSIGHT products are free of synthetic dyes, with the exception of a formula in which the dye is functional in the action of the product.
INSIGHT Perfumes without allergens
Hypoallergenic perfumes so that the treatments are as delicate as possible also on the most sensitive scalp.
INSIGHT INGREDIENTS
Vegan Ok
The entire INSIGHT hair line is certified VEGAN OK: it is a standard born to promote the dissemination of a culture of respect for life and the environment, also in favor of those who do not is vegan or vegetarian, so that such values can represent a common heritage for all.
Biological Extracts
In our formulas the main functional assets are derived from organic agriculture, from certified crops. Combinations of oils and butters of natural origin also work in synergy with these extracts, which increase the emollient and nourishing action of the hair.
High percentage of naturalness
Our formulas contain a high percentage of naturally derived ingredients.
Nickel Tested
Our formulas are tested with nickel, ‹0.5 PPM, to guarantee greater safety in case of skin hypersensitivity.
Ozonated Water
Water is the fundamental ingredient in the elaboration of our products, in addition to acting as a conductor of the active principles and extracts in the formulas: for this reason, ELEY has chosen to use ozonated water. < / p>
Ozone is a molecule composed of three oxygen atoms: thanks to its oxidation power, it is considered an effective disinfectant agent, characterized by its rapid action against viruses, bacteria and many other polluting agents.
On average, more than 96% of the total formula is made up of raw materials of natural origin.
INSIGHT PACKAGES
Bottles and jars in 100% recycled pet
PET (Polyethylene Terephthalate) is a light and resistant polyester, which, thanks to its infinite recycling possibilities, has an excellent environmental sustainability profile. PET, in fact, is part of the family of thermoplastics, materials that, due to the effect of heat, transform into highly viscous liquids and can be easily processed: when the temperature decreases, they return to the solid state.
Due to the fact that its structure does not undergo modifications, it is possible to subject the material to remodeling processes several times using heat: this particularity of PET makes it completely recyclable and it is possible to transform it into rPET: for all the bottles and containers of the INSIGHT line we choose to use 100% post-consumer recycled PET.
We have adhered to the RafCycle® project, which is a program developed for the recovery and recovery of discarded labels, throughout their entire useful life cycle. It is an innovative recycling concept, which is based on the use of the waste generated from adhesive labels to create new materials.
RafCycle® recovers the by-products of adhesive labels, destined for incineration or disposal in the landfill, and transforms them by making them "reborn".
INSIGHT CERTIFICATIONS
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