Used in combination with the shampoo and the exfoliant, the Be Pure Dotox mask counteracts the "fat" effect that contributes to easily dirty hair with a tendency to grease (excess sebum, pollution, etc.).
Be Pure, Detox Shampoo for oily hair with an ultra-delicate and light cleansing action. Combats the feeling of heaviness and caking, a formula capable of effectively neutralizing the tendency towards oiliness associated with endogenous factors (excess seborrhea) or exogenous factors (pollution, fine dust, etc.), without greasing or weighing down the hair.
Be Pure Shampoo for damaged hair susceptible to breakage and loss is enriched with active ingredients that can help prevent and counteract hair loss, guaranteeing a gentle and balanced action during scalp treatments.
Cleans and protects color. Designed for hair damaged by dyeing or bleaching, Be Pure Protective Shampoo is a practical treatment to protect colored hair. Its formula, rich in organic pomegranate and calendula extract, moisturizes and conditions, protecting from UV rays and providing maximum shine, while preventing discoloration.