Applied as a pre-shampoo, the Detox Scrub eliminates polluting microparticles that penetrate the scalp fiber and pores, giving rise to the unsightly "greasy hair effect". It allows the scalp to breathe, deeply purifying it and freeing it from seborrheic residue and dead cells, thanks to the combination of Aloe and...
Used in combination with the shampoo and the exfoliant, the Be Pure Dotox mask counteracts the "fat" effect that contributes to easily dirty hair with a tendency to grease (excess sebum, pollution, etc.).
Used in combination with the Shampoo and Scrub, the Be Pure Detox mask counteracts the "greasy" effect that contributes to easily dirtying hair that tends to get greasy (excess sebum, pollution, etc.).
Be Pure, Detox Shampoo for oily hair with an ultra-delicate and light cleansing action. Combats the feeling of heaviness and caking, a formula capable of effectively neutralizing the tendency towards oiliness associated with endogenous factors (excess seborrhea) or exogenous factors (pollution, fine dust, etc.), without greasing or weighing down the hair.
Be Pure Shampoo for damaged hair susceptible to breakage and loss is enriched with active ingredients that can help prevent and counteract hair loss, guaranteeing a gentle and balanced action during scalp treatments.
Be Pure Restorative Shampoo is perfect for damaged hair. Its formula actively acts to regenerate hair weakened by the stress of external or synthetic agents. The organic active ingredients in the formula provide elasticity, total hydration and deep nutrition.
Cleans and protects color. Designed for hair damaged by dyeing or bleaching, Be Pure Protective Shampoo is a practical treatment to protect colored hair. Its formula, rich in organic pomegranate and calendula extract, moisturizes and conditions, protecting from UV rays and providing maximum shine, while preventing discoloration.