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Wella

Did you know that Wella means “wave” in German?. Stroher was the first stylist to revolutionize the beauty trends in hair, their biggest wish was to give higher status to the standards of the styling.

Wella Professional


Wella has been committed to innovation and has provided products and services to encourage the creativity of the stylists. The history of Wella begins in Germany in the NINETEENTH century, with the vision and passion of a hair stylist Franz Stroher


Wella is a German company with a major global presence in the field of cosmetics. It was founded in 1880 by Franz Stroher, with headquarters in the German city of Darmstadt. The company is present in more than 150 countries.


It has three business units: professional, consumer, and cosmetics and fragrances. All of them dedicated exclusively to the business of cosmetics.


Procter & Gamble acquired a dominant share in the company which allowed him to enter the growing market of professional products for hair.


wella invigo



PRODUCTS WELLA



Wella is a German brand that was born in 1880 and today, thanks to Franz Stroher, its creator, brings innovation and the latest trends in beauty and hair care.


Did you know that Wella means “wave” in German?. Stroher was the first stylist to revolutionize the beauty trends in hair, their biggest wish was to give higher status to the standards of the styling.


Wella Product Lines


WELLA OIL REFLECTIONS: SOFTNESS AND LUMINOSITY


WELLA ELEMENTS: NO SULFATES, NO PARABENS, NO ARTIFICIAL DYES


WELLA SUN: UV PROTECTION FOR HAIR EXPOSED TO THE SUN


WELLA INVIGO COLOR BRILLIANCE: PROTECTION FOR COLOURED HAIR


WELLA INVIGO NUTRI-ENRICH: INSTANT HYDRATION FOR DRY OR DAMAGED HAIR


WELLA INVIGO VOLUME BOOST:CFOMENTA VISIBLY THE VOLUME* FOR A HAIR WITHOUT VOLUME


WELLA INVIGO BLONDE RECHARGE: HELPS TO REMOVE THE COPPER TONE OF BLONDE HAIR


WELLA INVIGO COLOR RECHARGE: RETURNS LIFE TO THE BROWN HAIR, AND REDHEAD


WELLA INVIGO BALANCE: FRESH AND CLEAN, FOR THE CARE OF THE SCALP


WELLA EIMI: A-LINE FINISHING



  • VOLUME EIMI TO GIVE VOLUME, SET AND CURL

  • SOFTNESS EIMI TO SMOOTH, TAME AND REFINE

  • TEXTURE EIMI TO PROVIDE TEXTURE, WAVE AND SET

  • BRIGHTNESS EIMI TO BRING BRIGHTNESS AND LIGHT

  • SPRAYS FIXATIVES EIMI TO FIX AND COMPLETE THE LOOK


wella eimi


PRODUCTS WELLA EIMI



Franz Stroher was convinced that the styling in the world is a profession that is based on an artistic ability, focused on beauty. Wella is a brand that besides taking care of the look on the hair, has been a pioneer of constant innovations that have benefited hundreds of stylists worldwide.


Wella History


In 1924 Wella created what is known as the “permanent”, a concept of the wave in the hair, which was very fashionable in the 20's and as a result of the high demand for this service in the beauty salons, the brand decided to launch “Wella Junior”, machine permanent laptop that is offered along with hair care products and training courses and journals for the hairdresser.


In the 30's, the brand created the first hair dryer motor, which gave foot to spread throughout Europe and to conquer America. Also this brand, a pioneer in products to protect and nourish the hair.


This brand has suffered serious consequences after the end of the world war in the 40 years since its plant was located to the east of Germany and the German Democratic Republic was declared, along with all patents, the state's heritage.


However, the family Stroher never gave up on his dreams and together with a few employees began again the plant in Hessen, Germany.


After the economic depression, Wella, along with 50 employees achieved again high yields of the main products: Wella Junior and Kolestral. For 50 years, the brand launches Koleston, the first dye cream in the world, such was the success that in the first 3 years sales totaled 5.5 million tubes.


When a brand is so interested in the professional growth of hair stylist, in the year of 2000 created the Trendvision, a competition between stylists worldwide to promote its creative vision, rescuing the best techniques.


Wella Solidarity


Wella works on programs of social responsibility, together with UNICEF, with the aim of providing education to stylists worldwide.


In 2011, the brand developed the program “Making Waves” for poor people in Brazil, where they had to learn how to make a living within the salon, which is more than a profession, it is a passion.


wella professional

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  • Wella

    16,67 € 1002 In Stock
    Hydration and color shine conditioner for colored hair that helps to restore the quality of the hair's surface and gives a radiant light reflection.

  • Wella

    26,50 € 1001 In Stock
    INVIGO Color Brilliance Vibrant Color Masque with Color Brilliance-Blend Formula : Encapsulating copper molecules maintain vibrancy. Contains histidine and vitamin E that help control the oxidation process after coloring and protect the color. Provides the hair with the well-known qualities of lime caviar, which contains various antioxidants and vitamins.

  • Wella

    13,95 € 1002 In Stock
    Color Brilliance-Blend: The encapsulating copper molecules maintain the vitality. It contains histidine and vitamin E, which help control the oxidation process after coloring and protect the color. It brings to the hair the known qualities of lime caviar, which contains several antioxidants and vitamins.

  • Wella

    21,80 € 1001 In Stock
    INVIGO Color Brilliance Color Protecting Shampoo. With Color Brilliance-Blend formula: encapsulating copper molecules maintain hair's vitality. Contains histidine and vitamin E that help control the oxidation process after coloring and protect the color. Provides the hair with the well-known qualities of lime caviar, which contains various antioxidants...

  • Wella

    34,00 € 1001 In Stock
    INVIGO Color Brilliance Vibrant Color Conditioner. With Color Brilliance-Blend formula: encapsulating copper molecules maintain hair's vitality. Contains histidine and vitamin E that help control the oxidation process after coloring and protect the color. Provides the hair with the well-known qualities of lime caviar, which contains various antioxidants...

  • Wella

    12,90 € 1001 In Stock
    Color Brilliance-Blend: The encapsulating copper molecules maintain the vitality. It contains histidine and vitamin E, which help control the oxidation process after coloring and protect the color. It brings to the hair the known qualities of lime caviar, which contains several antioxidants and vitamins.

  • Wella

    59,50 € 1001 In Stock
    BlondorPlexTM Bleaching Powder has a built-in hair bridge reconstruction technology as well as a creamy consistency for high-performance bleaching results and perfect blondes, even on very dark and thick hair. BlondorPlex from Wella is an innovative bleaching powder incorporating capillary bridge reconstruction technology to minimize damage during the...

  • Wella

    57,95 € 1001 In Stock
    Find out Wella Professionals Blondor Multiblonde Powder and get a variety of blondes: Our favourite hairdressing product, the best selling of the Blondor range of products. To achieve a controlled and reliable cleaning with up to 7 intensity levels Blondor Multiblonde powders ideal for all cleaning techniques. It contains anti-yellow molecules that help...

  • Wella

    4,62 € 1008 In Stock
    Our favorite hairdressing product, the best seller in the Blondor range of products. To achieve a controlled and reliable lightening with up to 7 intensity levels Blondor Multiblonde powders are ideal for all lightening techniques. Contains anti-yellow molecules that help reduce low orange/yellow tones during lightening.

  • Wella

    34,95 € 1002 In Stock
    Bleaching powders for blondes Greater reflections Maximum brightness 400gr

  • Wella

    13,70 € 1002 In Stock
    YOU KNOW, I'VE BEEN THINKING ABOUT YOU. It refreshes and maintains the multidimensional color of blond tones, leaving the hair intensely conditioned.

  • Wella

    1,89 € 42 In Stock
    Ideal cream oxidizer for the development of permanent colouring products and decolorants. It has an excellent color matching ability.

  • Wella

    6,58 € Product available with different options
    Welloxon Perfect Cream Developer has been specifically designed to create the most accurate and exceptional color results. Its creamy, soft consistency allows for faster mixing and easier and more precise application.

  • Wella

    10,24 € 1003 In Stock
    Ideal cream oxidizer for the development of permanent colouring products and decolorants. It has an excellent color matching ability.

  • Wella

    5,95 € Product available with different options

  • Wella

    26,95 € 1002 In Stock
    Prevent hair loss with Wella Invigo Balance Serum Hair Anti-fall 8x6ml. The cooling formula stimulates the scalp and roots so that hair is left strengthened and nourished, in order to reduce further hair loss. With caffeine8 UNITS X 6ML

  • Wella

    10,58 € 1000 In Stock
    Get a deeply purified hair with a luminous effect with the shampoo Wella Professionals oil reflections luminous reveal shampoo. This professional product not only intensely purifies the hair, but also keeps it hydrated. The light formula of Oil Reflections shampoo gives your hair an excellent shine.

  • Wella

    26,43 € 1002 In Stock
    Formulated with a base of white tea extract.Purifies and cleans in depth thanks to its power of hydration.The hair looks totally resplendent.250-1000 ML

  • Wella

    28,82 € 4 In Stock
    Elixir to smooth and give extra shine to the hair. Enriched with oil of seeds jojoba. Softens the hair and gives it a glow spectacular. 10 units x 6 ml

  • Wella

    16,65 € 100 In Stock
    Revive the structure of the hair and achieve softness and a bright look with the gloss enhancing mask Wella Professionals Oil Reflections Luminous Reboost Mask. This hair care product provides hair with nutrition and softness. Each hair fibre will be rejuvenated with the oils contained in the Wella. What. The hair will look soft like velvet, nourished and...

  • Wella

    28,53 € 1000 In Stock
    Mask that nourishes and restores the hair structure, leaving hair soft and luminous. Gives the brightness as possible, in addition to unprecedented smoothness, own hair restructured.

  • Wella

    15,05 € 1000 In Stock
    Achieve instantaneous brightness with the light illuminating oil of Wella Professional Oil Reflections Light Luminous Reflective Oil. This professional hair care product is formulated with white tea extract and camellia oil. Its lightweight formula reflects light without fraying the hair. It acts instantly without affecting the softness.

  • Wella

    18,22 € 3 In Stock
    Deeply nourishes the hair Increases the brightness Provides silky softness Hydrates and maintains the moisture in the hairContains oil, camellina, which works to strengthen the hair. Softens and facilitates hair styling. With extracts of white tea strengthens the bulbs, protecting the hair from breakage and fragility.

  • Wella

    25,80 € 1000 In Stock
    Light shampoo, without added sulphates, which gently removes impurities, nourishes and helps define the waves of the hair.

  • Wella

    14,46 € 1003 In Stock
    INVIGO NUTRI-ENRICH MASK is a self-heating mask that adds shine and softness to dry or stressed hair. It contains almond extract and apricot.

  • Wella

    13,95 € 1002 In Stock
    Hair shiny and manageable without weighing it down, even on fine hair.Allows you to create looks with a volume amazing with the help of the dryer.The result is smooth and stable in order to get a volume of spectacular.150ml

  • Wella

    14,95 € 1002 In Stock
    With the Volume Treatment Boost Crystal Mask of Wella Invigo, transparent that makes the hair thick, resistant and easy to handle. The cotton fibers of Captive Spring Force technology surround your hair and maintain it during hair drying. Cotton fiber looks the same as a soft and hair, but is compatible with hair due to its strength.

  • Wella

    20,33 € 2 In Stock
    Volumizing hair care spray with cotton extract. It takes care of the hair and gives it a light shine and body. With a Spring Force mix. INVIGO Volume Boost with Volume Boost-Blend: Its lightweight formula provides manageability and shine without adding weight to the hair. Its Spring Force polymers give body, surround hair fibers and help create more...

  • Wella

    13,21 € 1 In Stock
    Wella balance calm sensitive mask for sensitive scalp, soothes and stimulates the scalp while relieving itching and heals the areas dry patches of skin. It helps strengthen the hair. 150 ML

  • Wella

    20,33 € 1 In Stock
    INVIGO NUTRI booster by Wella. Intensifying nutrition treatment for dry or damaged hair.The hair is very susceptible to damage caused by dryness, sun, water, cold ... therefore it is necessary to carry out a daily maintenance and nourish it from the root to have it always soft, healthy and ready for everything.

  • Wella

    29,95 € 1002 In Stock
    Conditioner that hydrates the hair in depth. Moisturizes dry or damaged hair instantly, leaving it nourished and full of vitality.Hydrates, contributes proteins and smooths the hair.200 and 1000 ML

  • Wella

    9,44 € 7 In Stock
    Especially to protect the dry hair and repair damaged hair.Hydrates, contributes proteins and smooths the hair.250 ML

  • Wella

    162,14 € 1010 In Stock
    The XPERT cutter can be used for integral or partial cuts. Thanks to its complete functions, with XPERT you can create combinations and define the length and shape of the cut. Integral cuts Partial cuts Mixing console Trim Beard arrangements

  • Wella

    4,95 € 100 In Stock
    Niox bamboo brush with paddle type. Gently brush the hair.

  • Wella

    7,95 € In Stock
    Wella Colour Touch is a professional range semipermanante, slightly oxidizing color extra soft designed to give hair more brilliance, more condition and more colour options.

  • Wella

    8,95 € 3 In Stock
    Formulated with the technology I+ that provides a few results from color pure and balanced with depth and natural shine. Allows up to 100% grey coverage and up to 3 levels of lightening, reducing the damage hair coloration after coloration. Proportion simple 1:1.

  • Wella

    30,25 € 1000 In Stock
    The shampoo FUSION Wella Professionals gently cleanses your hair at the same time that it regenerates and repairs.Format 1 l

  • Wella

    15,95 € 1000 In Stock
    FOR DYED AND BRITTLE HAIR

  • Wella

    16,90 € 1002 In Stock
    Low-foam cleansing conditioner for hair that is silicone-free and helps define waves and curls.

  • Wella

    25,85 € 993 In Stock
    The mask Invigo Enrich is a treatment that restores damaged hair, leaving it looking healthy with a smooth texture, noticeable at first sight.

  • Wella

    11,15 € 1000 In Stock
    INVIGO BALANCE CLEAN SCALP is an anti-dandruff shampoo with zinc pyrithione that provides cleanliness and freshness for healthy hair. This shampoo fights dandruff, removes peeling, and soothes the scalp, leaving the hair clean.

  • Wella

    16,21 € 1003 In Stock
    Oil smoothing underwire brightness.Hair up to three times more soft with luminosity snapshot.Formulated with camellia oil and extract of white tea.Hair much more smooth and luminous.

  • Wella

    109,95 € 1005 In Stock
    Rechargeable professional trimmer for precise contour cuts. 

  • Wella

    10,95 € 1001 In Stock
    Conditioner INVIGO Brilliance Coarse of Wella, formulated for thick hair, soften and protect your color thanks to its anti Oxidant Shield technology. It provides softness and brightness, keeping the color vibrant. Anti Oxidant Shield Technology: Protects the color of the dyed hair from free radicals and oxidant agents. Conditioner for thick hair: Its...

  • Wella

    12,95 € 1000 In Stock
    Transform your damaged hair with Reparation mask Wella Fusion Intense Repair. This luxurious creamy mask is designed to provide deep nutrition and repair hair fiber, protecting it against breakage. Enriched with intense conditioning and amino acid ingredients, it helps to increase hair resistance, leaving it silky and stronger. Apply the mask for only 5...

  • Wella

    3,95 € 1 In Stock
    The Peine Púa Cola Raton is a hairstyle tool designed to offer superior control to untangle and comb all hair types. This comb allows a firm and safe grip, making it the perfect ally to treat the most rebellious hair. Eliminate the tangles easily! Buy now Peine Púa Cola Raton and enjoy a smooth hair, no knots and perfectly combed.

  • Wella

    1,49 € 2 In Stock
    Rich, creamy mask that repairs and protects against breakage. Deeply hydrating formulation for amino acids.

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